SEO Portfolio Showcase - Ghana 2024 Elections Results Tracker

Project Question - How can we reach 1 million people in a week through google search?

Following the General Presidential and Parliamentary Elections in Ghana, our Election Tracker became the go-to resource for over one million users, including spectators, media professionals, and international observers. Leveraging in-depth keyword research on Ghana's electoral history, a strategic content plan, and the expertise of our skilled in-house developers, we delivered an SEO-driven platform that stood out as an indispensable tool for real-time election insights.

Created by:

Internet People

Skills:

SEO, JS

Client:

Internal

Executed:

Dec 07, 2024.

SEO Portfolio Showcase - Ghana 2024 Elections Results Tracker

Project Question - How can we reach 1 million people in a week through google search?

Following the General Presidential and Parliamentary Elections in Ghana, our Election Tracker became the go-to resource for over one million users, including spectators, media professionals, and international observers. Leveraging in-depth keyword research on Ghana's electoral history, a strategic content plan, and the expertise of our skilled in-house developers, we delivered an SEO-driven platform that stood out as an indispensable tool for real-time election insights.

Created by:

Internet People

Skills:

SEO, JS

Client:

Internal

Executed:

Dec 07, 2024.

Keyword Research

What? In-depth analysis of internet-user search behaviour during elections periods since 2008.

Why? Analyze how internet users search for election results in different contexts to refine keyword selection and enhance page content and marketing strategies.

Technologies

JavaScript libraries like AM Charts and Tool Forge were utilized to create lightweight visual charts, enhancing page performance while ensuring high visual quality standards.

Content Plan

What? Focus on displaying visual media of what users will find useful about the election results.

Why? Providing users with more value results in longer view times, higher engagement, and increased likelihood of return visits—key indicators for strong SEO performance.