New Media Website & Web App Portfolio Showcase - Kwadwo Sheldon Studios (KSS)

Project Question - How can we seamlessly blend an elegant design with a bold, distinctive identity - for the biggest new media hub in Ghana?

KSS is redefining digital content in Africa, cultivating a vibrant community of African and diasporan loyalists who embrace its bold, dynamic, and unconventional brand. The project aimed to create a sleek, modern website that felt familiar and welcoming to its audience. Coinciding with the launch of a merchandise shop, the site seamlessly integrated an e-commerce store and payment gateway. A delighted user declared it "the most aesthetically pleasing website" they'd ever seen — we were not surprised.

Created by:

Internet People

Skills:

UI/UX, JS, PHP

Client:

Kwadwo Sheldon Studios

Executed:

Sep 04, 2023

New Media Website & Web App Portfolio Showcase - Kwadwo Sheldon Studios (KSS)

Project Question - How can we seamlessly blend an elegant design with a bold, distinctive identity - for the biggest new media hub in Ghana?

KSS is redefining digital content in Africa, cultivating a vibrant community of African and diasporan loyalists who embrace its bold, dynamic, and unconventional brand. The project aimed to create a sleek, modern website that felt familiar and welcoming to its audience. Coinciding with the launch of a merchandise shop, the site seamlessly integrated an e-commerce store and payment gateway. A delighted user declared it "the most aesthetically pleasing website" they'd ever seen — we were not surprised.

Created by:

Internet People

Skills:

UI/UX, JS, PHP

Client:

Kwadwo Sheldon Studios

Executed:

Sep 04, 2023

UI/UX Masters

Following several in-depth meetings with the KSS team, we finalized a UI/UX framework that harmonized their existing brand guide with a focus on fresh, dynamic elements. Key features include progressively typed text on the landing page and a distinct capsule button design, seamlessly integrated across multiple pages to enhance user engagement without overwhelming the experience.

Technologies

Developed with custom JavaScript libraries and Bootstrap/Materialize CSS modules, the front end was meticulously tailored to fit the project's requirements. The eCommerce store's backend leveraged PHP and Node.js, ensuring seamless integration with the custom design approach and enabling a smooth and efficient development process.

Business Services

KSS operates a robust ad revenue business model. As technology advisors, we guided the integration of a dedicated sales channel (for ads accross all their media platforms) into their website. Additionally, we facilitated their transition from manual Excel-based processes to an intuitive admin dashboard that streamlines request handling, management, and responses, enhancing operational efficiency and scalability.

Strategy & Results

365%
Increase in organic search traffic after one year.
161%
Increase in website user traffic after one year

Featured Testimonial Snippet

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